TAG Heuer

The famous Swiss watch brand TAG Heuer, the LVMH group, is known for its sports watches such as Monaco (including 12 gauge called Steve McQueen), including the Carrera 1887 release with a manufacture caliber, the Grand Carrera models but the Link, Formula 1 and SLR. With its new Calibre 1887 and first produced entirely by him, Tag Heuer has become a factory of Haute Horlogerie. Founded in Saint-Imier in 1860, the Heuer House - became in 1985 the company TAG Heuer - was shown immediately in the art of timekeeping fly high by introducing into its timepieces some of the technological innovations more fundamental. History of a century and a half precision ... Lorsqu'Edouard Heuer founded his watchmaking workshop in Saint-Imier, a small village in the heart of the Swiss Jura, it aims to revolutionize the business by offering various innovations for to facilitate the reading of the transcript or the measurement of time.Once installed in Biel in 1869, this entrepreneur crowd it's time for him to embark on an even marginal sector ie: making chronographs. The idea is original or brilliant, as industrial companies, armies, but also the first athletes are looking for this type of instrument. With these tools for measuring time, industrial manages to stand out from the competition and win in an area where the formidable American manufactures competing-then watch those from Switzerland entities are very low. To achieve this, he reacted by introducing innovations at all levels: from design to technology through manufacturing. Winning bet on the accuracy Betting Edouard Heuer to specialize in the manufacture of timekeeping instruments wins because during the time that he developed his first chronographs, the world is to compete industrially as an athlete.It is no coincidence that the year when Edouard Heuer took out a patent for its oscillating pinion for improving the functions of a chronograph, Pierre de Coubertin began a campaign to promote the sport in schools (Committee International Olympic June 23, 1894). With this invention, the TAG Heuer House quickly became "the" standard in chronographs and timing instruments, especially in sports. The power and lead this company over the competition in the manufacture of chronographs can not escape the jury of the Exposition Universelle of 1889, which awarded him for his inventions a silver medal. This recognition marks the beginning of a long quest for accuracy, the outcome of which is rooted in developments that can benefit today's lovers of fine timepieces. But it is probably Jules-Edouard and Charles-Auguste Heuer, succeeding their father realize the huge market to be in sports, activity then rapidly.Thus, patented in 1911, the "Time of Trip" is the first dashboard chronograph made to be on board the first automobile and the first airplanes. This reliable and accurate instrument and equip some of the first civilian airlift gear: the famous Zeppelin. In pursuit of the infinitesimal You would think the first Ages of sports timekeeping imbued with a certain craft. This is undoubtedly true, but soon juries grasped the international scope of sports and measured the importance of impartiality as the measurement accuracy. At a time when imperialism exacerbated nationalism and the amounts were going to plunge humanity into the chaos of World War II, a precise timing between people from different countries proved imperative. It is to meet this demand precision TAG Heuer created in 1916, the "Mikrograph" then "Microsplit", the "Semikrograph" and "Semicrosplit."These mechanical devices are the first in the world to be able to display their dial a time measurement to 1/100 second for the first, and 1/50 th of a second for second. These revolutionary instruments whose pendulum oscillates at 360,000 beats per hour for the first 180 000 vibrations per hour for others, helping to revolutionize the world in which they operate. It is these fascinating tools that choose TAG Heuer as the official supplier of chronographs for the Olympic Games in Antwerp in 1920, those of Paris in 1924 and Amsterdam in 1928, then the strength of this expertise, the company stopwatch downhill alpine skiing (1928) and specializes in the time records speed sports such as downhill skiing (1930) and bobsleigh. In the 30s and its momentum, TAG Heuer turns to the timing of motor sports by launching the "Autavia" (1933) and Water Sports more subtle instruments whose "Maréographe" will be the cornerstone of the collection sometime in the 50s.Always looking for performance This is probably at the dawn of the 60s that is the turning point of the TAG Heuer company. On 20 February 1962, the American astronaut John Glenn wins aboard Mercury-Atlas 6 "Friendship 7" a time Heuer. But it is undoubtedly the presence of Jack Heuer -the son of Charles Edward Heuer- who moved to the United States after having founded a new branch based in New York, the most effective contribution to propel the brand in the world of sports. As he participates in timings of the "12 Hours of Sebring," he realizes the importance of creating a chronograph inspired mythology of auto racing, including one that left the most memories for those who participated : the "Carrera Panamericana Mexico" 50s Always in search of success, in 1965 the brand presents its first electronic stopwatch accurate to 1/100 of a second and illustrated in 1967 by becoming the official supplier of chronographs for the team Intrepid, the boat that wins the "America's Cup" in 1967.Recognizing the potential impact of the presence of the brand alongside the athletes, Jack Heuer gets Jo Siffert, the Swiss driver, he became the first ambassador of TAG Heuer on circuits and contributes to the development of Monaco chronograph, a piece of nature become a watchmaking legend Steve McQueen's wrist in the movie "Le Mans" in 1971 The following year, Ferrari Enzo asks Clay Regazzoni, the Swiss driver won the Gand Prix of Italy, to find instruments reliable timing for timing the 24 Hours of Le Mans. This is obviously to TAG Heuer that driver turns. It must be said that the brand then has the ultimate weapon with the "Centigraph Le Mans", an instrument capable of measuring and print time with a precision of 1 / 1000th of a second. There followed nine years (1971-1979) of a partnership where TAG Heuer will be the official timekeeper of Scuderia Ferrari. It was during this partnership that the brand creates Chronosplit (1975), analog and digital instrument capable of measuring time to 1/10 second.In the 80s, TAG Heuer is illustrated by associating his name with that of Mike Birch aboard his "Formula Tag", the first catamaran Kevlar history. Then, in 1985, the brand binds to McLaren-Mercedes, forming what is now the longest partnership in the history of Formula 1 between a watch brand and automaker. The name of TAG Heuer is then connected to prestigious names such as Alain Prost, Ayrton Senna and Mika Hakkinen. In 1991, the brand is already very involved in the world of racing as Official Timekeeper of the Indianapolis Motor Speedway before becoming simply the following year (1992) the World Championship Formula 1 It is at this stage kind of consecration and brand excels in constantly offering new technological developments to guarantee details unmatched in the art of timing.This partnership grew out of the iconic models as the successor of the iconic Link series series S / el (1987), but also the "Micrograph F1" or "Microtimer" presented in 2003, one year before becoming TAG Heuer the official timekeeper of the "Indy Racing League" (IRL) and the legendary "Indy 500" events that require precise timings of 1:10 000th of a second - feat that only TAG Heuer could achieve. Today, TAG Heuer is an international brand involved in all the universe and its image is supported by ambassadors and ambassadors worldwide known for their charisma. Passionate forefront, she knows go ahead by offering contemporary instruments subtly inherited lines, and other decidedly avant-garde as the "Monaco V4" or "Carrera Pendulum Concept". Between these two worlds made of renewed challenges in everyday life, a collection of timepieces is the delight of enthusiasts ie eager to measure their performance with endowed with unparalleled aesthetic precision instruments. Tag Heuer:Monaco, the magic square since his cinematic appearance on the wrist of Steve McQueen in the cult film "Le Mans", the Monaco chronograph has left his mark on an era and changed the face of Swiss luxury ie. Designed for as an avant-garde in its time, the clock Monaco owes its existence to the fact that a company specializing in the manufacture of watch brand convinced of the benefits of a middle part in steel, shape and waterproof. Nothing comparable existed before and the idea of ​​equipping the instrument automatic 11 gauge for the year of its release, helped to strengthen the brand image of the company. After several months of research and development, the chronograph was launched March 3, 1969 simultaneously in Geneva and New York. Atypical of his massive drawing, his electric blue dial and bright red second hand, the "Monaco" impacted the world ie. The impressive timepiece enjoyed a curved glass square which reinforced his manly appearance and at the same time breaking the codes of traditional ie.First square sports-history shows, it laid the groundwork for the future. The wrist of Steve McQueen on the set of "Le Mans" Lee H Katzin in 1970, her figure has acquired an aura related to the automotive world and all in all, there is a saga of the "Monaco". That year, the launch, a friend of Jack Heuer working as a prop for Hollywood studios called one morning and asked him to provide urgently a lot of watches and timekeeping instruments for filming a film which will be in charge in France on Le Mans ... Jack Heuer feeling a good deal profiler introduced in its different packages models of the time and all the necessary equipment for measuring short time. On site for screen tests, Steve McQueen friend Jo Siffert, the Swiss racecar legend and the first to be sponsored by Heuer in 1969, chose the "Monaco" among the models.Recognizable, often copied but never equaled, the chronograph "McQueen Monaco" (Model 1133B) is a quasi-character and gaining a cult object size in minutes of a race filmed with such mastery that the film landmark. Today, thanks to the charisma of the actor, the graphics power of the model and the emotional stress that the filmmaker has succeeded in making its way to film the race, the "Monaco", prominent in many master plans sequences, is one of the most coveted watches in the international market for used parts. Rare in its original version, she had seen his early career interrupted by the quartz crisis. To revitalize collections by adding icons, management of TAG Heuer capitalized on the power of the square case of "Monaco", the sleek structure then epitomized the innovative aesthetics company, in the waning hours of 90s After the launch of the Carrera chrono in Vintage series, the brand has reissued the 1998 Monaco chrono limited to 5000 copies edition.Original and emotional, the first version was a commercial success, particularly among young professionals at a time when the fashion of "seventies" was the headline of journals in interior decoration. Marketed by motivated sellers, this reference quickly created a lack of effect with the public, who could not find in the windows if its atypical profile. As TAG Heuer she revived in 2003 production of this flagship model. The new version was completely redesigned and this time with a steel bracelet with seven rows of square links echoing the bold geometry of the case. This well-born model has been delighting fans of the 70s, professions related to graphics and authentic amateur sports car collection. Before the family expanded technical capabilities and graphics offered by the shape of the box legend, TAG Heuer has developed new concepts s based on the square. The first to pay the watch in chronic Jura mountains was the "Monaco Sixty Nine Concept Watch."Developed and developed in-house by a group of young designers who, for some, eventually create their own brand, this mechanical reflection was presented at Baselworld 2003 and received an excellent reception. Star Baselworld 2003, the "Monaco Sixty Nine Concept Watch" TAG Heuer has been touted as the first Swiss mechanical watch with a chronograph 1 / 1000th of a second. She had to feature a reversible case hinged on his stretcher. On the one hand, an analog dial reading with needles driven by a mechanical hand-wound movement ETA 7000 type, the other one driven by a caliber improved by TAG Heuer quartz timed durations to read digital dial accuracy of 1 / 1000th of a second. Absolutely unique, "Sixty Nine", which was seen in the movie "The Island", is now considered a bold piece that combines tradition and innovation in new applications.Not only did this virility inherited from Monaco worn by Steve McQueen, but she wants to be a concentration of high-tech digital inherited from Microtimer, the first Swiss chronograph with a precision of 1 / 1000th of a second. In short, with the "Monaco Sixty Nine," TAG Heuer has created a hybrid shows before time combining extreme precision and vintage design, hence its aura of luxury. The Monaco V4 Presented at Baselworld 2004, the "Monaco V4" immediately set up a technological revolution. It must be said that the cabinet contained a single class of its kind, with either a conventional kinematics with wheels, but microscopic belts. With four barrels mounted in pairs and in series, the part resets using an oscillating weight working linearly. But the essence of this piece is to bring a new vision in ie through the realization of a movement inspired by a Formula 1 engine block Not surprisingly, the name is not innocent because it makes foremost tribute to the universe in which the watch was inspired: the motorsport.While benefiting from the latest technological advances in industrial development, this piece, like the first "Monaco" is related to the world of motor sports in general and racing cars in particular. Monaco Vintage Edition 2005: In this eclectic always mythical universe, many watch enthusiasts appreciate the aesthetics of antique watches, however, being refractory to disadvantages of these ancient wonders. That is why TAG Heuer has done its best to feel exists wrist to possess a kind of modernized and functional relic of a mythical product. The brand has reinterpreted in 2005 the "Monaco" by giving it the closest to the original form, but by modernizing enough to meet the new expectations. Thus, the "Monaco" adorned with an original white dial has taken a subtle detail of the combination of the hero of the film, just to distinguish it from the rest of the current collection, the dial is blue for Steve McQueen and Black Version for the general public declination.Once launched on the market, chrono had two birthdays to celebrate. This Vintage model, produced 4,000 pieces worldwide, immortalized the 75th anniversary of the legendary actor born in 1930 in a small town in Ohio, and proves that the Monaco Chronograph which some did not believe in when launched deserved to celebrate its 35 spring fanfare. Facilitated by the powerful mechanical self-winding movement caliber TAG Heuer Cal. 17 and protected from external aggression by a brushed and polished steel case, the "Monaco Vintage" still has that date his square glass Plexiglas according to the original model (waterproof to 30 meters). Certainly beautiful, exciting and especially for powering the nebula from the collection to make it recharge the strength of finite models to perfection, she woke up with some fans want to own all the existing models. The Monaco Chronograph Calibre 12 Gulf Limited Edition To speak with pomp the legend of "Monaco", it was to offer a version for collectors Gulf colors.It was worth all the trouble in 2008, TAG Heuer had just concluded a new partnership with Gulf Oil, a true icon of racing. It deserved the creation of a new version of the limited edition "Monaco" original - for the first time with an elegant antireflective sapphire crystal on the front and bottom. Offered for sale in September 2008, this reference features the latest technical improvements is powered by Calibre 12 TAG Heuer automatic movement, high-performance, fully made in Switzerland and based on the caliber Dubois Dépraz 2008 The case for enlarged dimensions (39 mm diameter) gives a more contemporary look to the watch, while the design of orange and blue meteor dial, inspired by the Porsche Gulf 917K driven by Steve McQueen in the movie "Le Mans", attests its sporting origins .The vintage logo "Gulf" and the date window at 6 o'clock, small seconds at 3 o'clock and the chronograph minute counter at 9 o'clock on a gray alligator strap with stitching in the same color, had an extraordinary impact on amateurs who are literally pulling this limited edition of 5000 copies. Monaco Classic Chronograph This mythical chrono in beautiful graphic dial gave birth to another closer to the original version, to celebrate the 40th anniversary of the Monaco. In 2009, TAG Heuer has had the honor to present a new collection of "Monaco Classic" parts with automatic movement "Calibre 12". Directly inspired by the original design, these chronographs adorn a sapphire crystal and a case that reveals some parts of the movement and receive, this time a dark blue alligator strap and an elegant silver dial and blue red needles, consistent with the original model launched in 1969.But this series part close to the initial model deserved to be compared with a piece limited edition and available with an aesthetic almost entirely consistent with the original model. An original edition of the "TAG Heuer Monaco 1969" On the occasion of the forty years of the "Monaco", TAG Heuer reissued the legendary Blue Dial Limited to 1000 pieces series, signed on the back by Jack Heuer and engraved in the honor its ambassador Steve McQueen. In order to comply with the time model, based in La Chaux-de-Fonds with his brand new edition of the Calibre 11 movement, a heart for placing the crown on the left and right buttons function like c was the case on "Monaco" 1969 It is also adorned with two counters at 9 and 3 o'clock, a date window at 6 o'clock (with entourage applied by hand) and horizontal index diamond hours. This wonder has won the purists, who rushed the order to be sure to possess.Its very limited production meant in effect that the followers are reactive. They were, the brand was not disappointed ... The film legend If everyone understood that "The rat race, Le Mans" directed in 1971 by Lee H Katzin made chronograph Monaco symbol ie a changing, few fans however know that Steve McQueen, when it came to shoot the film, really wanted to enroll in the 24 Hours of Le Mans and the tests. But the insurance saw a completely different look and do not authorized him to participate in the race for real, then he drove a Porsche 908 Spyder alongside Peter Revson in the 12 Hours of Sebring by way of heating. Good pilot, he even won second place in that other famous race - in that time, Formula 1 was less popular than the major endurance races. In his white suit, driving a Porsche 917 he was not piloting in race situation, Steve McQueen embodied Hans Herrmann and Peter Attwood win that made Porsche the title on the Sarthe circuit in 1970.The film of the race did not happen in the race, although many passages in the first part of the film are actual images of the endurance test 1970 In fact, the Sarthe circuit was rented for 3 months and more than 20 sports car driven by many champions including lckx, Jabouille Larrousse and David Piper - who was seriously injured during the filming and that the film is partly dedicated. Scenario panting taken fascinating view for the time (first onboard camera) and taking high risk have made this movie a reference that some have recently tried to revive ... It is in this context where the man becomes one with the machine, that Steve McQueen passed wrist chronograph "Monaco", which was for the logo sewn on the right shoulder mark of his suit. The "Monaco" feminine House TAG Heuer did not merely repeat a model with great potential.It also accepts its icon in different products like the female version "Grande Date" from the "Monaco" which completes the range of cults watch with a polished steel case measuring 37 mm, a TAG Heuer Grande Date quartz movement, two screens black and blue / silver with a small secondary counter at 6 o'clock and needles diamond tipped Superluminova, all under a domed sapphire crystal. With its alligator strap and sleek architectural lines reminiscent of the case of the "Monaco V4", it combines elegance and modernity. All attributes of the "Monaco" together, but softened by the charm of white leather, or brown or black python. The twenty-six diamonds enhance the housing angles to the bezel and dial is adorned also thirteen diamonds. The model has as much character as the original, but its harmonies of tone, materials and textures undoubtedly increase its emotional force. Monaco LS Chronograph 360 This extraordinary piece presented in 2007 won the "iF Design Award".A well-deserved award, presented for the instrument, with its mix of drawing inspiration from the past and vision for the vanguard, is particularly attractive. Another strong point is the beautiful occasion for the motor by the incredible caliber 360, the only self-winding mechanical movement that standard to measure the measured times and accuracy of 1 / 1000th of a second with a Full mechanism ie (two balances in one trial). Presented in stainless steel with a very elaborate sapphire crystal, this extraordinary reference reinforces his way and its sophisticated design, the saga "Monaco" Monaco Twenty Four Chronograph ... Introduced in 2009 as a concept watch, this instrument evolved inspired by the mythical "Monaco" housing, but revisited with modernity caused a sensation with his number 24 affixed in place of the usual 12. These are not the only details to have caught the attention of fans, controls the color bands reminiscent worn the brand ambassador on his jacket driver.Inspired by both the iconic design of the "Monaco" Steve McQueen Square and technologies applied to GT race cars, this chronograph concept is based on a unique tubular design and protected against extreme shocks components. Marvel of innovation with exceptional dial into two parts and very current housing 40.5 mm, water resistant to 100 meters, the Concept Chronograph "Monaco Twenty Four" is hosted by TAG Heuer Calibre 36 movement (based Zenith El Primero ), visible through the dial and sapphire crystal. In this futuristic vision awaited by passionate young people speed, it retains the purity of the lines, brightness and transparency have been the hallmarks of Research and Development at TAG Heuer. The "Monaco Twenty-Four" will be released in December 2010 for the 150th anniversary. Tag Heuer Carrera Chronograph, a car since its founding myth, TAG Heuer is specialized in the manufacture of chronographs for sports, one of the finest examples is none other than the Carrera chronograph.Inseparable from the racetracks, the instrument still bears the values ​​dear to the brand and still holds the rope on the European market. Originally, when Edouard Heuer opened his workshop in Saint-Imier in the Swiss Jura, was to make tools that measure s of human performance. He was soon to specialize in the design of an original instrument for the time and called for a bright future: the chronograph. Body and soul involved in this venture, the entrepreneur developed the mechanism of this new type of watch and invented in 1887, the oscillating pinion. This component, still valid, has significantly improved the performance of the measuring instruments of the times and is today integrated in different sizes, some of which are particularly innovative. By mastering the technology of the chronograph, Edouard Heuer heard ensure the growth of its business. The craze for cars and racing cars, but also the use from the 1900s to the extent of working time, as with Renault in 1914, have increased the demand for chronographs.After creating the counter "Time of Trip in 1911," a counter board for the first automobiles, the company put its know-how on measures short times, serving the sport. In 1916, the brand invented the Mikrograph a sports timer that can meet the time with an accuracy of 1/100 second. This technical feat fifty years later led to the invention of Microtimer (1966), a timepiece which may fall time measurement to 1 / 1000th of a second. This world premiere represented a major advance in this area and allowed the company who took the name of TAG Heuer in 1985 to lead the field of Formula 1 as Official Timekeeper. Always aspiring to new conquests, the brand began looking for new inventions as systems for measuring 1/10 000th of a second, a time frame used in IRL and to separate runners "Race of Champions" taking place Stade de France in Paris. An enduring passion Interest TAG Heuer for the automotive universe is very old.Having tried in 1933 with the Autavia, dedicated to the manufacture of instruments on race cars, the house will splint again in the early 1960s At that time, the car is the symbol of social success. A watch company to increase its potential attractions to the public, has every interest to connect with the universe and to offer its services timekeeper. The presence of the staff of the company including Jack Heuer on the circuit of the 12 Hours of Sebring in 1962, was born on Carrera chronograph in the course of 1964 as the Jack Heuer reports, the name of the chronograph s is inspired by the description that have made him the Rodriguez brothers of the legendary race in which they had participated: the perilous "Carrera Panamericana Mexico". Jack Heuer and added: "The name sounded good Carrera II induced notion of dynamism was pronounceable in almost any language and happened to be at the time, very emotional.".I was lucky because in the late 1950s and beginning of the next decade, it became customary in major watchmakers to give names to collections of watches. Jack Heuer, the name "Carrera" for the chronograph Starts in 1963, was a natural. As proof, he won all the votes even to the point of being employed in other sectors such as Porsche, which has roughly the same time, he has combined his line of sports cars. Wild style with a design of great sobriety, the Carrera Chronograph was declined in versions with two or three meters and dressed round button, long ties strap and a dial that in the first year, n ' indicated speed since it was not lacking tachymeter scale. Was to follow in 1966, the creation of Carrera Chronograph features a calendar window (a first).Then, during the four years that followed, the Heuer House has been dedicated to the development of first-class mechanical automatic chronograph with micro rotor under the name "Calibre 11" assembly. Developed in partnership with the Homes Büren / Leonidas and Breitling, a movement that has the distinction of having a winding crown opposite the push function immediately with the Carrera chronograph. However, it is not in this case as the 11 gauge went down in history sometime in the 1970s, but the one everyone calls "Monaco". Offered with different packages more in line with the tastes of 70s, Chrono Carrera was able to defy time and it is also with a middle part inspired by this time a little crazy, TAG Heuer introduced the reference which was the basis the proposed in 2004 for the fortieth anniversary of the limited edition collection. An updated collection There are many editions of the Carrera Chronograph.Six years after its first reissue manual version with plastic glass, in 2002, TAG Heuer has opened a new chapter in its history. This change coincided with the return of Jack Heuer to the technical committee of the company he had led in the course of the 60s it is familiar with the history of the house has participated in the development of new specifications , who was to give birth to the next generation of Carrera. To meet the expectations of the public, the instrument has been enlarged according to the generally greater vulnerability of the world's population. This timepiece has also been revamped and has a mechanical self-winding caliber beautifully made. This 2002 facelift came out a new Carrera's own aesthetic codes, but similar enough to the first to be preserved as this splendid trigger emotion born of a delicate balance between tradition and modernity. Then was launched on Carrera Chrono Tachymeter the second half of 2004, to celebrate forty years of development and continuity.Since its introduction, the iconic collection which follows this new sporty interpretation has won public favor. Available in Stainless Steel, the new icon with a fixed aluminum bezel engraved with a tachymeter scale, finally slightly changed from the original model. However, the room with its harmonious proportions, carried on a steel bracelet, comes naturally and takes full advantage of many technological advances. It provides current consumer safety to increase the 1996 models (manual version plastic and glass) or those of the past could not guarantee their possessors. In addition, the adoption of a domed sapphire crystal anti-reflective treatment on both sides, instead of the conventional organic glass reinforced Plexiglas allowed engineers of the house to extend the tightness of this elegant city produced from March to May atmospheres, while making it more resistant to scratches glass. Tag Heuer Brand History More than any other watch brand, Tag Heuer is closely related to motorsports.In 1911, she was the first to develop an integrated dashboards of cars chronograph, and even today it is the largest partner. Ferrari, McLaren, Mercedes, Audi Sport ... Fangio, Schumacher, Senna, Lauda, ​​Prost, Hamilton, Button ... 24 hours of Le Mans, Formula 1, Indy 500 ... The name Tag Heuer is closely linked to those of the most prestigious motorsport brands, those of the greatest champions in the history, of the most legendary races. It is neither a coincidence nor an opportunistic marketing strategy. No. While the links between TAG Heuer and motor sport are as strong, as strong, is that they are original, as registered in the genes of the watch brand in those racing cars. When he founded his workshop in 1860 ie, Edouard Heuer is one of those nascent modernity and speed fascinate. Rather than simply assemble traditional movements, he is interested in what moves the world. Thus he realizes the United States, horse racing became popular.To track workouts, and better bet, fans need more precise pocket watches. Thus Edouard Heuer launches, around 1870, in the design and production of the first pocket chronographs. In 1882, he mass-produced, and in 1887, he filed a patent for a revolutionary mechanism, still in use today: the oscillating pinion. For its part, the automotive industry also grew, and Heuer family is passionate about this new way of moving, sensing that will revolutionize the world, have a resounding success. The first race cars are developed, their speed is increasing. The workshop follows Heuer these advances closely, developing in parallel the necessary equipment manufacturers and drivers. A Visionary In 1911, there 100 years now, Heuer is the first to develop an integrated dashboard chronograph for cars, the legendary Time of Trip. This historic event from the point of view ie that motorsport is the first in a series that is not ready to stop."It was in 1911 that really began the association between automotive and ie says Jean-Christophe Babin, current President and CEO of TAG Heuer. If we are truly responsible for this association, if we are the initiators, it is because Charles-Edouard Heuer was a visionary (the son of Edward and the great Father Jack, ed.): It is the first to understand that the same would apply to fascination beautiful mechanical watch beautiful cars and lifts. He was driven by the desire to be the master of infinitely precise time, especially in a sports application, since the rationale for a specific time, in those years, mainly concerned the sports world, where ethics requires the ability to decide precisely the first arrivals of a race to determine who is the fastest who is the winner. Simultaneously Time of Trip born the Indianapolis 500, and since, TAG Heuer is recognized by fans of motorsport as the benchmark. "Five years later, in 1916, Charles-Edouard Heuer realize another revolution :the 100th of a second, with Mikrograph first timer in the world to have this precision. This is one of the greatest inventions of the twentieth century watchmaking, benefiting both sports to science, physics, medicine and industry. The global reputation of the house Heuer was so made and in 1920, his pocket chronographs that are selected as official timekeeping instruments for the Olympic Games. A first in space Despite the Great Depression in the late twenties, and then the Second World War, the company continues to innovate and improve techniques for precise time measurements. In 1933, she launched the Autavia, the first meter dash car and plane. In 1949 she developed the Maréographe first wrist chronograph with a tide indicator. And in 1962, Heuer is the first Swiss brand to go into space. Astronaut John Glenn, who then performed three times around the Earth aboard the Mercury capsule Friendship 7, indeed bears a wrist sports counter Heuer."At the time, it was at babble on-board computers, and the astronauts had relative confidence in them, tells Jean-Christophe Babin. Entering the atmosphere was primarily a manual calculation is compared with a flight time and a time of orbit; it should not be mistaken, be accurate to the second. So Glenn was keen to have a mechanical instrument can withstand the tremendous acceleration of takeoff. "But it is still and always in motorsport that the brand carves its path. In 1966 she patented the Microtimer first instrument of miniaturized electronic timing accurate to 1 / 1000th of a second, and in 1969 she became the first non-automotive brand to sponsor a pilot: the legendary Jo Siffert. According to him, all the great champions will one day either the Heuer logo on their racing overalls. In 1971, this is another association that begins, which will mark a turning point for TAG Heuer. Ferrari: a name, a legend, an absolute prestige.Ferrari asked the Swiss to help improve performance by installing a timing system on its drive at Fiorano circuit. It was then a common destiny which really begins. Ferrari wins the Le Mans 24 Hours, Tennis strength to strength. TAG Heuer, it acquires a reputation that now exceeds the sports world. "In the seventies, the F1 made a big splash on TV and millions of people start to follow the events. Millions of people who are learning at the same time to recognize a weird logo marked "Heuer chronograph." It has enabled us to develop a wrist watch offers a lot more robust. Ferrari has accelerated the globalization of the brand. It was a collaboration primarily technical: installing the cells of its electronic timekeeper at Fiorano, Jack Heuer was telemetry even before the invention of telemetry, "enthuses Jean-Christophe Babin. A as relevant as the past After Ferrari, McLaren there will, of course, and Audi future.F1, rally, motorcycle, karting; races in all categories, international and local. Wherever the written history man-mechanical torque, TAG Heuer is natural partner of motorsport. A brand that has created an iconic, like Monaco, Carrera, Formula One ... A brand that explores new technologies, become responsible environmentally, for example with the Tesla electric sports car superb. A brand that does not just be the tip of the ie, but ventures into mobile phones luxury sunglasses and night. One brand, finally, that continues to be associated with the most prestigious names in motorsport, as recently with the Automobile Club de Monaco. And the future? In the words of Jean-Christophe Babin? "The vision of Charles-Auguste Heuer materialized beyond the wildest dreams. We remain strongly involved in automobile, for when we have the chance to be THE brand associated with one of the most powerful universal dreams, we must continue to mark its territory.Hence the acceleration of recent years, where we launched the 100th and 1000th mechanics. We are the only ones in the world to have done and I think, without bragging, it will take decades to succeed better. We will continue to partner with the crème de la crème of the automobile. We will continue to ensure that the brand is one that is the most, best, and most legitimately associated with the automotive myth. We will, at last, to be bound at the same time the performance and prestige, to partner auto brands as prestigious as relevant mechanically, as is in the World ie, TAG Heuer .. . "Future of TAG Heuer? It's just exciting. Tag Heuer: 150 Years of Innovation Gala event ended on September 29 in Paris festivities that marked a century and a half of existence of the mark by a traveling exhibition and a world tour of an electric roadster in the colors of TAG Heuer.After a memorable journey, the TAG Heuer Tesla Roadster led by Elon Musk, chairman and co-founder of Tesla Motors, made its debut in the atrium of 22 avenue Montaigne, applauded by over 400 guests, artists and celebrities gathered for the opportunity. And this amazing racing car was not going to inconvenience them by gaseous emanations, because it is a 100% electric vehicle, the first to have completed a world tour, "The Odyssey of Pioneers" in 16 rich steps meetings. A partnership between the automaker and the watchmaker, this car symbolizes the commitment of the two companies for the protection of the environment and as a tribute to the bold pioneering spirit that drives them. The evening crowning event, comparable to that at which the professionals had attended the Baselworld 2010, was punctuated by speeches by Jack Heuer, Chairman of TAG Heuer, and Jean-Christophe Babin, CEO.For the occasion, Jean-Christophe Babin presented on stage with actor Leonardo DiCaprio, guest speaker and activist for environmental causes, one of the earliest copies of the "Monaco 24 Calibre 36". At this fantastic evening for the protection of the environment were of course present: Mr. Bernard Arnault, Chairman of LVMH group TAG Heuer belongs, and HSH Prince Albert of Monaco, another strong advocate for environmental causes. TAG Heuer: At the forefront of innovation Specific chronographs 10th, 100th, or even 1000th of a second. A nervous design supported by innovative concepts. In recent years, TAG Heuer has created a new standard for sports watches. In 2005, TAG Heuer sensation with the caliber 360, first 100-second accurate mechanical chronograph. It's a feat when you consider that 90% of chronographs are quartz and measure only a tenth of a second. Heuer had already distinguished himself in 2002 by launching the Mikrotimer: The only digital watch of accurate market 1000 th of a second ...This obsession with precision timing characterizes the Swiss brand was bought in 1999 by LVMH. With a production of about half a million watches a year, TAG Heuer claimed fourth in the world in sales of luxury sports watches. This is one of the fastest growing brands in the market, which has not deviated from the strategy put in place in 1860 in the Swiss Jura, by Edouard Heuer, the founder: to provide the instruments for measuring the precise time and most reliable of all. The company made a name in the high-level sports competition multiplying patents timing systems. Heuer is one of the first to mass produce pocket chronographs (1882). He invented the wheel (1887) - still used in the majority of mechanical chronographs and designs the micrograph (1916), the first sports counter the world to measure time to the 100th of a second. This drive for precision led the brand to revolutionize the history of timekeeping in 1966 with Mikrotimer: A Primer to 1000 ° second miniaturized electronic instrument.And that of the sports watch with the Chronomatic, equipped with 11-gauge and launched in 1969 and Developed with Buren Breitling is the first automatic chronograph movement in the history of watchmaking microrotor. That same year, the fate Heuer Monaco worn by Steve McQueen in the film Le Mans: first chronograph with a waterproof square case. In 1985, the TAG group (Vanguard Technique), owner of the McLaren Formula 1 team, bought Heuer and gives the brand a major media with advertising campaigns that matter, timing of the Grand Prix Formula 1, the World Cup alpine skiing athlete ambassador ... TAG Heuer injected with a powerful marketing for its sports watches (S / el, the Kirium) whose sleek lines and ergonomic design mark. Since its acquisition by LVMH, TAG Heuer has renewed its range gridding all segments of the sports watch with a good quality / price ratio. The input range is less than € 1,000 (Formula One) and the top of the offer turns around 8 000/9 € 000 (Grand Carrera).The majority of his movements, quartz or mechanical, are bases ETA, Valjoux, Zenith (for class 36) or Seiko - who designed the 1887 caliber automatic chronograph TAG Heuer introduced in December 2009 include the most innovative topics, size S is an electromechanical movement that measures and displays the time in the 100 th of a second. These chronograph caliber S (in the Aquaracer and laLink) are unmatched readability as they propose, in chronograph mode, an immediate reading of the 100-second time without using the auxiliary meters (€ 2,250). Another unique piece to date, caliber 360 which was presented at Baselworld in 2005, three years of work were needed to create the only accurate mechanical chronograph loo ede second. It combines two distinct mechanical movements, controlled by a single crown. Alongside a classic 28 800 vibrations per hour automatic movement, chronograph function is governed by a different mechanism beating at 360,000 beats per hour;it is ten times more accurate than the most accurate wrist chronograph current.

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